OPINIONS

The floor is yours !

Marine Brun Pouvreau

Global Head of Events at Société Générale

Should digital play a part in events?
Yes! But what about meeting face-to-face?

The 2010s saw the rapid and welcome arrival of digital in the world of events. Multiplexes, streaming, webinars, holograms, social networks and others have replaced traditional events in just a short time, enabling attendees to take part in these experiences without having to go anywhere.

 

Practices have evolved thanks to new formats, which offer new and innovative opportunities to make events interactive. We have gained richer experiences, that’s for sure, and there’s no going back. But these techniques, which are both costly and complex to execute, let’s not forget, have not replaced the pleasure, impact and effectiveness of meeting face-to-face.

 

At the beginning of 2020, I’m noticing that we are coming back to more traditional event formats where digital is absolutely part of it, but without taking precedence over what is at the heart of the Events business: creating THE meeting between a brand and its audiences. And I’m delighted to see that !

arnaud février

Photographer – www.arnaudfevrier.photo

« Whatever camera you’re using,
it’s all about how you see something »

Photography has never been so ubiquitous. The arrival of digital and new media channels have enabled considerable democratisation of photography. Today, a professional photographer or amateur can finance, produce, distribute and sell through their Instagram account alone.

 

With 95 million photos and videos posted every day, this platform has rapidly established itself as an essential tool for photographers. This evolution has not come about without casualties. The impoverishment of the profession is now a reality.

 

The drop in pay for press publications, the need to upgrade equipment that’s constantly being updated, and the number of new contributors, have a lot to do with it. New practices are emerging, while at the same time older techniques are making a comeback. Even though it’s still niche, the revival of traditional film photography is one to watch. The use of the large format camera is growing, like the 4×5 optical chamber
or even 20×25 for in-depth treatment of the subject.

 

Regardless of all the technical processes used today, the photographer’s perspective is what determines how interesting his subject is. Going against what’s become an insatiable and narcissistic practice, the research stage and the time given to a subject are actually the determining factors. Take fewer photos, but better photos.

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